Campaign by song
What is "Campaign by Song"?
Glenn utilises his extensive marketing experience and his song writing ability to create customised campaigns for brands, organisations and events.
The song is the foundation of the campaign.
The messages/words and imagery contained in the lyrics tell the story.
This becomes the "Campaign by Song".
Experience
Glenn's working background is Sales and Marketing and he has held senior positions in 3 big pharmaceutical companies. Glenn now works as a business consultant helping individuals and companies with Business planning, maximising performance and strategy development.
Glenn was a top performer – In Marketing one of his key strengths was understanding the customer.
Glenn has also been writing songs for many years. His songs strongly capture images, feelings and reality. They paint pictures and move emotions.
USP (Unique Selling Proposition i.e. what is Glenn's key strength/differentiator).
Glenn has brought these 2 skills together and is creating marketing campaigns based on his songs for targeted businesses/entities. This is his USP.
Proposal
1. Glenn supplies you with his concepts – you evaluate and we see if they have merit.
2. You supply Glenn with potential clients/briefs and he tries to develop concepts/songs for them.
Benefit of working with Glenn
Glenn is happy for his concepts and songs to be adapted to meet the need – they are a starting point – everything is customizable.